Latest Email Marketing Blogs

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13th May 2021
TouchBasePro Database Growth & POPIA

Growing your database under the POPI Act

Database growth is something that every digital marketer is going to strive for. It stands to reason, the more fish in your sea, the more likely […]
19th January 2021
TouchBasePro How Email Can Make You Money

How Email Can Make You Money

Email marketing, like any other form of marketing, is a tool used to achieve specific goals. These goals vary across the marketing mix, from building awareness […]
26th November 2020

Reach the ultimate level of personalisation with Dynamic content

Oscar Wilde once said, “Art is the most intense mode of individualism that the world has known.” Here at TouchBasePro we definitely look at email as […]
27th October 2020

To Black Friday And Beyond!

Ah, Black Friday. The once uniquely American celebration now observed the world over as the premier window to engage with consumers. Although standing in hour-long queues […]
6th August 2020
Customer Value Cycle Feature Image

Making the Customer Lifecycle & Customer Lifetime Value more human

A blog about relationships CLV, or customer lifetime value, geez what a mouth full. If the customer lifecycle is essentially the different stages of your relationship […]
27th May 2020

Using email to gain a better marketing ROI

The subtle art of effective communication is essential to marketing that delivers results. With that in mind, we wanted to take a look at how email […]
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