8th September 2020
As of July 2020, the majority of the Protection of Personal Information Act of 2013 (“POPI”), South Africa’s equivalent of the EU GDPR, came into effect. […]
25th August 2020
Here is a quick and simple recap of the definition of the customer value cycle: In short, a customer value cycle is a process your customers […]
18th August 2020
You may have heard the term Customer Lifetime Value, but what does it really mean? And more importantly, what does Customer Lifetime Value (we’ll refer to […]
21st July 2020
At the beginning of 2020, there were approximately 3.9 billion email users globally. That means almost 50% of the world’s population use email. Yes, the uses […]
15th April 2020
Categories
The impediment to action advances action. What stands in the way becomes the way. – Marcus Aurelius Maybe Marcus Aurelius was right? Standing at a wall […]
8th April 2020
As a company or marketer, you might be asking yourself about the most effective forms of marketing out there. Especially with the 4th industrial revolution on […]