The festive season is the most profitable part of the year for many companies. As a result, every company is scrambling to get ready for when consumers start spending. Email marketing is one channel you can use to drive strong festive season sales without spending too much. Below are 5 things you can do to drive strong festive sales with email marketing.
Plan your festive campaigns in advance
Anything related to email marketing (and marketing in general) requires good planning. Planning will allow you to set a clear objective and prepare a plan that will guide you to reaching that objective.
Increase the size of your list before the festive season
Increasing the size of your list before the festive season will ensure that your message reaches the highest number of people possible. Remember: the larger and healthier a list is, the higher your chances of getting positive results. Check our blog on how to grow your list here: How to Build an Email List For Free.
Keep it at one main message per campaign
You might be tempted to do too many different things in one campaign. This is because you want to maximize what you get out of each campaign. But is it not always effective. People live busy lives and your aim should be to make it easy for them, not more complicated. You should focus each of your campaigns on one main message or theme.
Keep it simple
The festive season is when companies seem to go crazy with fancy and complex designs and offers. While that might be cool, you can grab people’s attention without overdoing things. Keep your designs simple, clean and eye-catching. Focus on the action that you want people to take. Because everyone will be going crazy with their designs, this will make you stand out and customers will appreciate it. Also, keep your offers easy to understand. Someone shouldn’t need a Ph.D. to understand your offers. It should be as simple as, This product used to cost X amount and now it costs Y amount.
Re-activate dormant customers
The festive season is the perfect opportunity to re-engage with customers that might have lost interest in your offerings. Create a campaign specifically for those customers. Check our blog on how to re-engage your list here: How to Send a Re-engagement Campaign.
If done right, email marketing can be your best sales tool this festive season. We wish you a very profitable festive season.