Facebook PPC

Facebook cost per click advertising is one of the most cost effective digital advertising platforms. It allows brands to reach specific target audiences around the world, increase brand awareness and generate quality leads and conversions.

Facebook advertising offers:

  • In-depth demographic targeting to best match the audience you are after
  • Great branding opportunities with creative media such as banners and videos, to increase brand awareness in the long term
  • The opportunity to communicate and build long term relationships with your customers
  • The ability to retarget to an existing audience by targeting their shopping habits and interests
  • Conversion tracking that allows you to drive people to your website and track downloads, subscriptions, leads and more

Twitter advertising

People use Twitter to talk about the things they care about, and this gives brands a powerful context to connect their messages to. Engaging with influencers and listening in on the conversations about your brand can help grow your brand awareness and loyalty.

Twitter advertising offers:

  • Promoted Tweets: Promoted tweets are a great way of getting important information out to your followers and targeted non followers on Twitter. Are you hosting an important event or launching a new product? Get your tweet out there!
  • Promoted Handles: Promoting your Twitter handle is a great way to increase the audience you engage with. Promote your Twitter handle to influencers in your industry for added brand awareness!
  • Promoted Trends: Are you running a major competition or launching a new product or service? Get your hashtags trending by using Twitter's Promoted Trends tool. Trending topics on Twitter appear on the left hand side of your Twitter home page and is a great way to create hype around a competition, event or product launch.
  • Conversion Tracking: Twitter offers a versatile conversion tracking tool that allows businesses to drive followers and targeted non-followers to their website, where Twitter tracks the amount of downloads, leads, or sales made.

LinkedIn advertising

LinkedIn Ads is a self-service advertising solution that allows you to create and place ads on prominent pages on the LinkedIn.com website.

The LinkedIn platform is great for business to business digital marketing and offers a wide range of targeting options including industry, company size, seniority, age, gender and many more. LinkedIn ad formats range from text banners on home pages to full on video ads.

LinkedIn is a must have for any B2B digital strategy!

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