In the last year a number of interesting trends have emerged. The good news is that if you are already investing in regular Email Marketing campaigns for your business, then you are already on the right track.

There has been strong growth in internet uptake in South Africa and all over the world internet marketing is becoming more and more important. Email Marketing in particular seems to be maturing and finding its place as one of the most important marketing and customer retention tools of the modern business world

Click here to read the rest of the newsletter

Everyone will have someone unsubscribe from their email databases at some stage. People move out of the industry, no longer need your products, get bored, or just don't find your content relevant.

Keeping customers should be a high priority for your email marketing. Read on to find out more about getting a balance between promoting to and retaining your customers with your regular campaigns.

Click here to read the rest of the newsletter

As the Soccer World Cup draws ever closer, most of us want to jump on the advertising bandwagon. After all, there is only one thing that anyone is talking about this year

However, FIFA has some strict guidelines of what and how you can advertise in connection with the World Cup. Kulula.com recently got in trouble with FIFA over one advertisment, and if it happened to them, it can happen to you! Read on below about how you can comply with the FIFA regulations, and discover more ways you can benefit without associating directly with FIFA.

Click here to read the rest of the article

It is often difficult for organizations to think of exciting content for their newsletter. They need to find something to prevent their readers from being bored and deleting future newsletters without reading them. There is loads of information out there but it can be difficult to find in a search.

Options of convenient websites have been specially created to help find interesting content for you. The good news is you don’t need to be an expert or have loads of money to spend on finding information... Read the rest of the article

We wanted to start concentrating our efforts in our monthly newsletter on giving you articles focused on really practical things that you can do yourself to make your email marketing more effective. In bite size chunks, we will dish out advice in a step by step model giving you all the bits and pieces you need to get it right.

Practical Tips Series: "Make Your List BIG!", is the first of our series that's focused on the practical aspects of email marketing. This is a 5 part series, with recommended programs and measures you can implement in your work place to get results. With each article we will give you stuff you can print, forward, cut and paste etc. to implement our advice easily.

We want to set you up with a more powerful email marketing strategy and so, with each article, we will provide you with helpful info that you can print, forward, cut and paste according to your needs and interests. Try to implement the steps as we go along, as each one follows on from the last.

In this series you’ll learn how to improve the most important aspect of any email marketing campaign – your subscriber form. So, as soon as you have a few minutes to spare, pour yourself a cup of coffee, print out this email and the attachment, then sit down and get to work setting up your opt-in form.

Read Part 1 - Opt in forms
Read Part 2 - Implement a website subscribe form
Read Part 3 - Link to your subscribe form from everywhere
Read Part 4 - Increase referrals using your subscriber form
Read Part 5 - Increase traffic to your subscriber form

May 2010
Email Marketing - You're on the right track

April 2010
Customer Retention through Email Marketing

March 2010
Don't get caught by FIFA

February 2010
Royalty FREE Content for you

November 2009
Make Your List BIG Part 5 - Increase traffic to your subscriber form

October 2009
Make Your List BIG Part 4 - Increase referrals using your subscriber form

September 2009
Make Your List BIG Part 3 - Link to your subscribe form from everywhere

August 2009
Make Your List BIG Part 2 - Implement a website subscribe form

July 2009
Make Your List BIG Part 1 - Opt in forms