Sign up with a top email marketing company in South Africa. TouchBasePro is efficient making a joy to use our systems.

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Few clients realise that the email marketing practises of their advertising agencies and other marketing firms could adversely affect the reputation of their domains

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Two things, in particular, stand out when it comes to email marketing. The first is that it offers the highest return on investment (ROI) of all tools available to the marketer. This is according to a study commissioned by the US Direct Marketing Association. The second is that the amount of money spent on email marketing is a pittance which is rather puzzling considering the indisputable fact above.

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Twenty Years ago, you wouldn’t be blamed for not knowing what the word “E-Mail” meant. In fact, Twenty years ago the phrase wasn’t even in most dictionaries. Fast-forward to 2010 and everyone and their grandmother has an Email Address. We’re all in a society designed to Think Outbox.

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Running Google Analytics on your website? TouchBasePro.com now integrates Google Analytics into your email campaign links. When someone clicks on a link in your email campaign linking back to your website, TouchBasePro.com automatically sends a stream of information to your Google Analytics plugin. Best of all, you don’t need to change a thing!

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TouchBasePro.com now gives you the ability to quickly send a past SMS Campaign to additional recipients without having to set up a whole new campaign. Simply go to the relevant SMS Campaign report and click the Send to More button. This will allow you to type in additional Cellphone Numbers, send out the additional messages and have them reflect in the already existing report. It’s that simple!

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Direct Advertising is a great way to promote your brand, especially with the promise of an interesting Email Newsletter - however failing to deliver on your promise can do more damage than good. In today's age, the average consumer gets bombarded with various promotions, deals and Email Newsletters daily. You can't run the risk of your subscribers mentally branding your Email Newsletter as "expendable" when it comes to their daily readings. In this article, we will discuss some of the methods in making your Email Newsletter top class.

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For as long as marketing and advertising has been the driving force behind big business, smaller companies have tried copying their marketing strategies with results that are less than desirable. This results in the general opinion among small business owners that marketing is expensive and does little to generate business.

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Research shows that it is between 5 and 7 times more expensive to gain a new customer than to retain an existing customer. For many companies, repeat customers are responsible for more sales than new clients. Most customers who have experienced a product or service are likely to make a repeat purchase at a later date.

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By Michael Mullany

The FIFA 2010 World Cup isn't the only event happening this year. Microsoft have beta-launched their new Microsoft Office 2010 suite with plans to roll it out to every household starting June.

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A website is like a marriage … if you want it to be successful, you need to work at it consistently. If it is neglected, it’ll wither and die. In Google terms, it means your website ends up on page 1,000 in the rankings. Your website may as well be dead.

Remember why your company has a website and why it is on the Internet:

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Online Marketing Campaigns for your website or products can greatly improve sales and turnover by helping you increase your client base and generate qualified sales leads. Online Newsletters can keep clients and website visitors informed of the latest developments in your business or on your website. Bulk SMS Campaigns are a simple and cost effective way of keeping a registered client base informed of current specials, or events.

Although it is possible to send out messages to a large email list using an email client like outlook, or an off the shelf email marketing software program installed on a personal computer, this has certain disadvantages...

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Our clients (that’s you), are busy. You’re building and growing your business, we know what that’s like.

Electronic bulk messaging is a big part of any modern marketing campaign, and should be the easiest and most cost effective way to broadcast your message out to the world; improving sales of your products; and maintaining contact with your customers and potential customers.

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One of the most important aspects of modern day business is keeping in touch with your clients. However, one of the aspects of frequent communication is getting the balance right. Too little communication can result in clients forgetting about you, while too much can irritate them and cause them to ignore you completely.

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Communication with your client base at regular intervals is very important to keep your company top of mind. If you don’t, they can easily forget about you and head to another service provider or supplier.

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Increase your company’s profits through bulk emails

If you are running a small to medium sized business you most probably don’t have the resources to undertake big advertising campaigns.

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Due to spam, email users are becoming more and more reluctant to respond to any sort of email marketing. A recent survey shows that average corporate email user will only act upon 22% of all emails they receive, being part of that percentage relies on understanding the behavior of the average email user.

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Direct marketing is the oldest advertising medium known, it began just months after Gutenberg's invention of the movable type printer in 1450. It took 250 years for the concept to really catch on but in 1872 Aaron Montgomery Ward began the first direct mail marketing company.

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Let direct marketing take your company to the next level

With the ever increasing costs of advertising in traditional forms of media like magazines, television or radio, direct marketing has grown tremendously in popularity.

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Spam. Everyone hates it, everyone clicks it into oblivion before they’ve even read it. And unfortunately, a lot of the time, your email marketing disappears right along with it. But email marketing is still a vital tool to the marketing communications of today. It’s popular because it’s much cheaper than most other forms of advertising and it targets your desired audience right in the inbox, which ultimately raises response rates.

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If you have realized the value that online campaigns can add to your business you can probably start with your website. You either create a website for your business or improve the basic one you already had to give it a little more oomf. And now you are sitting at the beginning of phase 2: online campaigns to bring visitors to your site.

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International laws regarding spam are strict, and can sometimes even involve jail time for offenders. The reason for this is simple: if members of the public are receiving email that they did not sign up for, their email address has effectively been stolen. And as we all know, theft is a crime.

When considering the legal implications of your email marketing campaign, keep in mind the following:

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Gucci and Versace aren't popular for nothing...

Just as fashion and architecture are designed with care and skill, so the layout and content of any email marketing campaign should be planned and crafted.

Email marketing campaign design is important for three reasons:

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Web based email marketing systems are most effective when used cleverly. We often get questions about how to make newsletter email marketing or bulk SMS campaigns more effective.

As an email marketing service provider we get to see a lot of different SMS and email marketing campaigns, with varying degrees of success, so we do have a suggestion or two to make.

Here are some Tips and Tricks on how to run email marketing campaigns, and get the most out of your advertising email marketing online:

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Email Marketing Demographics: know your audience

If members of the SABC board of directors decided to air late-night adult television at two in the afternoon on weekdays, they wouldn't only lose their viewership, but they'd have a copy of the constitution dropped on their heads from a dizzy height.

In any field, it's always crucial to know exactly who your audience is, so you can be sure of who and what you are dealing with. Here's what you should keep in mind when considering email marketing demographics

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Email technology standards, well sort of...

The way that email programs display the formatting described by Hyper Text Mark-Up Language (HTML) varies between different programs and even different versions of the same application. Though there have been extensive attempts to standardise the way email clients display email with HTML in them, there still is a lack of congruency between different email programs.

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Email marketing is the most effective type of direct marketing, measurable by the factor of return on investment. In fact, according to the Direct Marketing Association, it’s up to 70 percent more effective than other types of marketing.

Here are some reasons why email marketing is so effective.

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Email clients on a mobile device works very differently than a desktop solution on many points but, most worrying to you, is the way that the mobile device re-sizes content to fit into the very limited screen space of a mobile phone. In addition to the limited size of the screen, many mobile email clients display formatting differently from one device to the other due to very little compliance on the developers' side. It's a rule, not an exception, that emails with HTML will be displayed in a way that wasn't expected.

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There are more than 85 billion webpages currently on the net, and they’ve all got some sort of information to impart. So it’s crucial that, when visitors open up a page from a link you have sent them in your email newsletter, that page is relevant and interesting to them straight away.

There are two important things to keep in mind when directing clients to a webpage.

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We will help you with marketing direct to consumer

Direct marketing has an interesting history and its success can be heatedly debated. Marketing direct to a consumer has many benefits, but when not done correctly it can infuriate customers to such an extent that they will refuse to do business with the guilty company.

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Why use Online Marketing Emails?

In terms of Return on Investment online marketing emails (email marketing) is number one in the world ahead of all other forms of direct marketing including telemarketing and direct mailing. It allows you as a company to engage and educate your clients and your potential customers and sales leads with email newsletters, online marketing materials, customer correspondences or other electronic documents. TouchBasePro's online marketing email service is your tool for creating professional, effective bulk email campaigns with exciting results.

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With our online newsletter systems you can focus on the important things in your business

Sending newsletters to your clients no longer has to be a battle. With the easy to use online newsletter systems from Touch Base Pro everything can be done from one computer or you can leave everything in our capable hands and only wait for the positive responses to start pouring in.

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One of the main reasons why people do email marketing is to drive traffic through to their site. Although having a website is not needed in order to do email marketing, it is one of the key components.

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The exponential growth of spam on the Internet is staggering, more than 100 million spam emails are sent every day. Spam constitutes 92.5% of all email messages received and an estimated $50 billion is lost worldwide annually, due to spam’s detrimental effect on employee productivity. It is estimated that a vast majority of the Internets spam originates from less than 200 people, the majority of which reside in the USA.

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From your postbox to your inbox

Email marketing has its roots in the direct marketing industry, they were the people who filled your postbox to the brim with pamphlets offering to sell your house or fix your drain. This junk mail is what would now be considered spam in the digital age. At the advent of the Internet and email, people began to envisage a remarkably cheaper and logistically simpler marketing strategy.

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Harvesting of email addresses began in the early nineties in response to a legitimate necessity, administrators of emailing lists (rudimentary chat, facilitated by sending questions and responses to a email address that proliferated the thread of conversation to all the participant's) needed to be able to collect all the email addresses in the thread of conversation, thus the first email harvesting program was created. Soon spammers had lists of hundreds of thousands of email addresses that had been scraped off of web pages and were continually bombarding users with unsolicited and, at times, inappropriate emails.

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Repetition is irritating, repetition is irritating, repetition is irritating

Email marketing is more personal than other forms of marketing as the recipients have chosen to receive and open your email, as an email marketer you need to respect this and not abuse it. In these ever harsher economic times it is tempting to bombard your customers with campaign after campaign but it may very well damage your brand and the effectiveness of your email marketing campaign.

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Being bounced is no fun.

An email bounce occurs for a number of reasons, some of which are in your control others that are entirely unavoidable. What makes a difference is the action you take when an email bounce happens. An email bounce occurs when an email is refused by the email server that it was sent to. It can be trivial things like the recipient's inbox being full, an incorrectly typed email address or the account having been abandoned, or more server things such as your email being blocked by the receiving email server.

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In this country we are governed by the ELECTRONIC COMMUNICATIONS AND TRANSACTIONS ACT of 2002, which states the following:

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Good Email Contact lists vs Bad Email Contact lists

The success of an email campaign is reliant on sending it to the right person, but what makes a good contact good and a bad contact bad?

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