How important is email marketing
Quality email marketing is about
owning a direct communication channel
that subscribers trust to a point where it can
their buying decisions. If your business
doesn’t have one you are probably dropping a lot of catches and missing out on
In terms of
email marketing comes up No.2 compared with all
other direct marketing channels [www.eMarketer.com, 2005]. A wide range of
small, medium and large enterprises around the world use email marketing to stay
with their existing client base, and to generate
qualified new sales leads.
Getting your audience excited about your business
The TouchBasePro team has the creative and
technical expertise to produce
email newsletter* solutions that maximise readership and lead to
Sending email newsletters that are badly designed
or incorrectly executed can be worse than not sending one at all. You run the
chance of damaging your brand identity and leaving your customer with a poor
impression of your company.
Most designers and creative agencies are unaware
of, or ill equipped to address the technical pitfalls associated with creating
and implementing high impact email marketing campaigns.
TouchBasePro has sent out billions of emails since
the launch of our email marketing tool. Our team have a thorough understanding
of what works, creatively and technically.
newsletters produce tangible results:
- Enhance company image and brand identity
- Stay top-of-mind with existing clients
- Generate qualified new sales leads
- Stretch your marketing budget
* Why it is
called an email newsletter?
Internet users are smart, and they’re getting smarter by the minute!
In order to get and keep someone on your mailing list your correspondence must
provide interesting or useful content on a regular basis. If not then it will be
considered junk mail advertising and the recipients will start looking for an
Email marketing is like publishing your own newsletter that you distribute to
your subscribers via email. In exchange for
providing a great newsletter you get to advertise in it.
Professional email newsletter services by the TouchBasePro's
When making use of our managed service, you get these benefits:
We will conceptualise your overall strategy for getting and keeping subscribers.
This includes coming up with exciting ideas of what to send and ways to grow
Email marketing strategy
- Idea’s of what to send
- When to send out your communication
- How often to send it out
- Ways to grow and maintain your list
We can assist you with getting your client database out of your current systems and acquiring new contacts. This includes profiling your subscribers and segmenting lists for targeted and effective communications.
Note: We do not sell lists. We will help you to gather and organise your contact information, and institute programs to grow your database and acquire new contacts.
Design and creative
Having a design that looks professional and communicates effectively will improve your readership as well overall company profile. We create fresh unique email designs that look great and are technically optimal for bulk distribution and for viewing in a myriad of different email programs.
- Effective design for compatibility between email programs
- Unique, personalised design for your brand
- Creation of a low SPAM score design
Content and copy writing
Your business has a lot more to say that you think. We have the resources to create interesting content for your newsletter as well as high impact sales copy that will effectively promote your products and services.
- Proof reading
- Rewording of content and grammar
- Research and writing of articles
Avoid the technical pitfalls of junk mail folders, spam filters and limited email program display capabilities. Allowing us to send out your campaigns for you ensures that the campaign is tested and sent out properly. We will determine the correct format, timing and delivery strategy for your particular audience.
- Reduce the possibility of mails going to the junk mail folder
We can analyse your reports and provide feedback as to the effectiveness of your campaign and make recommendations for future campaigns. We have the ‘inside scoop’, knowing what is normal and expected when it comes to open rates, click through rates and delivery rates and how to improve these responses.